Beyond the Top of the Funnel: What is Growth Marketing?

 “Growth marketing is removing the boundaries of marketing to enable every aspect of the customer experience to focus on attracting more engaged customers.” Mike Volpe, CEO of Lola.com With businesses spending over $200 billion collectively on marketing every year, it can be difficult to stand out from the crowd. A…

What Business Are You In: Overcoming Marketing Myopia

“What business are you really in? A seemingly obvious question – but one we should all ask before demand for our companies’ products or services dwindles.” -Theodore Levitt The idea that a business owner wouldn’t know what “business” they are in might sound absurd to some people. Shouldn’t it be…

Leads & Prospects: What’s the Difference and What Do They Mean to Your Business?

There are a  lot of terms in the business world that tend to get used interchangeably, which can sometimes lead to a lot of confusion. From “customers” and “clients” to “marketing” and “advertising,” the unique vocabulary of certain industries can get confusing when there are multiple words that have similar…

The StoryBrand Method: How A Great Story Can Grow Your Business

Originally devised by CEO Donald Miller, StoryBrand is a seven-step storytelling framework designed to help businesses effectively communicate with their customers and grow their businesses. Despite the name though, the StoryBrand method isn’t about telling your company’s story. As Miller says in Building a StoryBrand: Clarify Your Message So Customers…

WordPress.com & WordPress.org: Understanding The Difference

In our increasingly digital-first world, any business or entrepreneur worth their salt needs a website. There are many different options for building and hosting a website, but the most common one that first-timers go with is WordPress. With its versatility, simplicity, and ubiquity, WordPress is a fine general option, whether…

Tell Me… What’s Your Story? How a Brand Story Can Empower Your Business

Of the many things that make humans unique among other living creatures, our penchant for telling stories is one of the most important. Storytelling is a fundamental part of how we solve problems and make sense of the world around us, so much so that human beings are sometimes referred…