UX and SEO Marketing: How the User Experience Affects Your Rankings

In previous blogs, we’ve talked about the importance of good keyword choices and quality content for improving your website’s SEO. When people talk about search engine optimization, these are usually seen at the top of the list of things that you need for SEO success. However, one of the most…

Search Engines & SEO Marketing: How Search Engines Work in 2021

For modern businesses, SEO marketing plays an important role in bringing in new customers and promoting your online content. However, search engine optimization is often difficult for business leaders to understand because they don’t necessarily know how search engines work. While we might use search engines on a regular basis…

More Than What You’re Selling: What is Content Marketing?

Traditionally, marketing was all about promoting the specific products and services that you had to offer. This is important of course: people aren’t going to buy from you unless they think that what you’re selling will solve their problems. But all marketing is directly about you and your business. Content…

How Social is Your Business: Understanding Social Media Marketing

For most modern businesses, a social media presence is a necessity. With roughly 3.6 billion people across the globe using social media (a number that is expected to reach nearly 4.41 billion by 2025), companies are missing out if they aren’t using social media in some capacity. After all, if…

The Importance of Loyalty First Marketing: From Happy Client to Raving Fan

What is Loyalty First Marketing? Loyalty first marketing is understanding the importance of putting your current customers first and gaining new customers second.  With box stores taking over and small businesses closing left and right the importance of loyalty during the “COVID era” is something that can make or break…