Tell Me… What’s Your Story? How a Brand Story Can Empower Your Business

Of the many things that make humans unique among other living creatures, our penchant for telling stories is one of the most important. Storytelling is a fundamental part of how we solve problems and make sense of the world around us, so much so that human beings are sometimes referred…

5 Reasons Your Business Should Be Blogging (and 5 Reasons It Shouldn’t)

Business owners are always looking for ways to connect with customers and build their company’s brand, and for many of them, the best option is to create a business blog. Blogging is generally seen as one of the best ways to build brand awareness and engage with your target audience,…

Getting To Know Your Customers: How Customer Avatars Can Help Your Reach Your Target Market

For all of the complexity that comes with running a business, one central truth remains consistent: a successful business is all about understanding your customer base and effectively catering to their needs. The former is particularly important, as even if you offer high-quality products and services and your marketing is…

3 Ways to Navigate the Detour of COVID-19 & Intentionally Build a Better New Normal.

In December 2019, we all lived in a different world. Leaders and their organizations were moving full speed ahead in automatic on a pretty predictable road. That smooth, predictable road became a dark uncharted and uncertain detour when a little known virus became COVID-19, a deadly pandemic. Authorities required State and…

Are You In (House) or Out(sourced)? Hiring Outside Professional vs. Using Existing Employees

Business owners are known for wearing many hats, taking on multiple roles, and completing a wide range of tasks in order to keep their company running smoothly. This is especially true of small business owners, who often lack the manpower and overall resources to have designated employees or teams to…