When it comes to online content, there are two main marketing and advertising strategies that businesses and entrepreneurs use: paid and organic. Paid reach is what you would expect: you pay an advertising platform money to show your content to its users. Yet while there’s nothing
inherently wrong with this strategy, it is ultimately a short-term gain that can be quite expensive.
Organic reach takes time to achieve, but the long-term value that it offers both you and your customers makes it worth it. By creating a large and diverse range of online content, you help to draw customers to your business and establish yourself as a thought leader within your chosen industry. We at FUSE can teach you how to build your marketing strategy around varied and engaging content that is relevant to your customer’s needs and interests.