More Than What You’re Selling: What is Content Marketing?

Traditionally, marketing was all about promoting the specific products and services that you had to offer. This is important of course: people aren’t going to buy from you unless they think that what you’re selling will solve their problems. But all marketing is directly about you and your business. Content…

How Social is Your Business: Understanding Social Media Marketing

For most modern businesses, a social media presence is a necessity. With roughly 3.6 billion people across the globe using social media (a number that is expected to reach nearly 4.41 billion by 2025), companies are missing out if they aren’t using social media in some capacity. After all, if…