Affordable Marketing Strategies for Recovering Small Businesses

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Countless small businesses have suffered economic losses due to the COVID-19 pandemic. But it is time to get back to business, and doing so in a world with this new threat means that you will have to get innovative. And when you are on a budget, you’re going to have to dig in, get your hands dirty, and make the most of your money.

Fuse Marketing & Media wants to help you survive this crisis, so here are a few of the most affordable and impactful ways to market your business as you recover from the recession.

Refine your Soft Skills.

Soft skills, which include things like the ability to communicate and establish rapport, are arguably just as important as your hard skills. Unfortunately, not everyone possesses them, and this means that you – or your employees – can come off as abrasive or less-than-friendly to customers. If you want to get ahead, make sure that your team is cognizant of their soft skills. 

Soft skills training is ideal for administrative and customer service professionals. As Yonyx asserts, the quality of your products may draw the customers in, but, ultimately, it’s the quality of your people and the service they provide that keep them coming back.

Invest in Signage and Supplies.

When it’s time to reopen your business, you’re going to have to make an investment. But where, exactly, should that money go? One of the best places is in signage and supplies that can help your customers feel safe. You might, for example, put up banners reminding customers about facial covering requirements or use adhesive markers on the floor to help with social distancing efforts.  

Also look into personal protective equipment, and consider offering branded face masks. It’s a great way to visually market your company while at the same time filling a health and safety need. 

Take Advantage of Social Media.

Social media is even more important now that the vast majority of businesses have moved online. If you have not created accounts on social media for your business, it’s time to get started. 

Search Engine Journal notes that Facebook, Twitter, and LinkedIn are three of the biggest players in the social media world. Having a page on each of these opens you up to potentially billions of worldwide customers, and you can create ads that target a specific demographic. Online directory sites are also advantageous, and Google My Business, Yelp, and other places where customers can read and leave reviews will also make you more visible online, which will boost traffic to your website. 

Master Content Marketing.

If you are directing customers to your website, there had better be something there for them to use. This is where content marketing is so powerful. 

Content marketing is the process of creating content, whether in video, audio, or written form, that resonates with your audience. You might, for example, create a how-to guide showing customers innovative ways to utilize your products. You could also post reviews on some of your most popular items, utilizing video to showcase capabilities and limitations. 

When your customers click on your website, you want them to stay. Giving them consistently high-quality information will keep their interest, which will, in turn, improve your website retention rates

It’s important to bear in mind that more time spent on social media and your website can open the doors for cybersecurity hazards like hacking, so keep digital security top of mind. By being proactive and educated about antivirus software, using a VPN, and watching out for malware and ransomware, you can better position your business to stay safe from online threats.

Consider Forming an LLC.

Part of your recovery should include a closer look at making sure your business is compliant and legal. If you have yet to register your business, now’s the time to form your Indiana LLC. Doing so will protect your personal assets, and it can provide for tax breaks. Having your business registered also puts you in a better position to apply for a loan or business credit card if you need to up your spending for your marketing strategy. 

While there are literally hundreds of ways to market your business, the above are some of the most affordable and effective. Keep these strategies in mind as you set a marketing budget for your business, and, remember, your ultimate goal is to draw customers back in and to keep them. Focus your efforts on things like soft skills, social media, and visibility, and you’ll see growth—even in our uncertain world.

If you need expert help as you strategize your marketing plan, turn to the professionals at Fuse Marketing & Media.

Lisa Walker

Lisa Walker is the proud mom of two adorable (but feisty) sons. She created Neighborhood Sprout as a passion project to share her love of homeownership with others, and she enjoys writing home- and community-related articles in her spare time. When they’re not tackling their latest DIY home project, she and her husband, Jake, love taking their boys trail hiking or beach combing.

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